HERITAGE HANDBAGS, REFLECTING THE LIVED EXPERIENCES OF WOMANHOOD


FREEDOM FROM BAGGAGE

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The Problem

The average woman owns 13 handbags across 7 different brands. Often a woman carries multiple underperforming handbags at once to meet her different needs, inadvertently creating excess weight. Compounding this physical baggage, is the emotional labor that women experience navigating the massive $11.5 billion handbag market.

At LULAH, we are a team of women designers with a deep understanding of the industry. We have worked at top brands like Kate Spade, Coach, Tommy Hilfiger, Ralph Lauren and Tibi. Therefore, we not only have a personal commitment to women’s empowerment, we also have the design experience and business sensibility to develop innovative product.

The handbag industry functions on a four-season calendar in order to create demand and increase profits. At LULAH, we believe that women have the wisdom to determine what they want, when they want it. Rather than developing a debut collection featuring multiple handbag styles, we have invested our resources to thoughtfully develop one signature style. From flying tampons and mushy bananas to lipstick stains and sweaty gym clothes, LULAH is solving her most frustrating handbag problems - one woman, one story and one handbag at a time.

Inspired by the beauty of fine leather goods and the simplicity and functionality of luggage, The Marg is LULAH’s signature tote. She will feature essentials such as a takeaway crossbody bag, laptop sleeve, garment compartment, key clip, and pockets for stowing secrets. LULAH’s self-organizing design is a direct response to the lived experiences of womanhood.

As an American heritage brand, LULAH indulges in rich raw materials and maximum function while offering an elegant, versatile design.

Our first sample of The Marg is being crafted in Detroit by Darrin Brouhard, who is pattern and sample maker at Shinola.

The Marg will launch in Fall 2019, and will presale in July.

Lauren is LULAH’s consulting Chief Design Officer. She is a handbag design veteran and most recently spent 7 years as Senior Handbag Designer at kate spade new york. She previously worked for brands like Coach and Ralph Lauren.

Lauren is LULAH’s consulting Chief Design Officer. She is a handbag design veteran and most recently spent 7 years as Senior Handbag Designer at kate spade new york. She previously worked for brands like Coach and Ralph Lauren.

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THE MARG

Coming soon! OUR presale launches in July 2019

Our signature tote offers an elegant design that will withstand the test of time. Our wrap-around zip makes organizing and locating all of your essentials a breeze.

The interior will feature compartments for her tech, make up, business cards, water bottle, gym clothes, tampons and keys, and even includes a removable crossbody. Who doesn’t love a two for one?


The removable pouch features d-rings and doubles as a crossbody bag. Clip, strap, stack and go! A spare strap is included with each LULAH tote.

Each LULAH hangtag will feature the unique unit number, and will also detail our brand story, mission and vision. Hardware will be distinguished by our signature L.


MEET MARGERAT: OUR UNSUNG HEROINE

 
The Marg is named in honor of our founder’s grandmother. Born in 1919 in North Carolina, Margerat (“e” before “a”) Bright is of the Sherard-Staton lineage. She was an entrepreneur and community steward, who founded and owned her own beauty parlor. She often provided services to disadvantaged families on credit. Margerat serves as LULAH’s inspiration for our first collection.

The Marg is named in honor of our founder’s grandmother. Born in 1919 in North Carolina, Margerat (“e” before “a”) Bright is of the Sherard-Staton lineage. She was an entrepreneur and community steward, who founded and owned her own beauty parlor. She often provided services to disadvantaged families on credit. Margerat serves as LULAH’s inspiration for our first collection.