HERITAGE HANDBAGS, REFLECTING THE LIVED EXPERIENCES OF WOMANHOOD
FREEDOM FROM BAGGAGE
The average woman owns 13 handbags across 7 different brands. Often a woman carries multiple underperforming handbags at once to meet her different needs, inadvertently creating excess weight. Compounding this physical baggage, is the emotional labor that women experience navigating the massive $11.5 billion handbag market.
At LULAH, we are a team of women designers with a deep understanding of the industry. We have worked at top brands like Kate Spade, Coach, Tommy Hilfiger, Ralph Lauren and Tibi. Therefore, we not only have a personal commitment to women’s empowerment, we also have the design experience and business sensibility to develop innovative product.
The handbag industry functions on a four-season calendar in order to create demand and increase profits. At LULAH, we believe that women have the wisdom to determine what they want, when they want it. Rather than developing a debut collection featuring multiple handbag styles, we have invested our resources to thoughtfully develop one signature style. From flying tampons and mushy bananas to lipstick stains and sweaty gym clothes, LULAH is solving her most frustrating handbag problems - one woman, one story and one handbag at a time.
Inspired by the beauty of fine leather goods and the simplicity and functionality of luggage, The Marg is LULAH’s signature tote. She will feature essentials such as a takeaway crossbody bag, laptop sleeve, garment compartment, key clip, and pockets for stowing secrets. LULAH’s self-organizing design is a direct response to the lived experiences of womanhood.
As an American heritage brand, LULAH indulges in rich raw materials and maximum function while offering an elegant, versatile design.
The Marg will launch in Fall 2019, and will presale in July.